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I have questions. But I find this very interesting. I guess it was only a matter of time before something else became more convenient.
This trailer, from the New Zealand Book Council, really gets me excited.
I was thinking about books the other day (I often do), and it occurred to me that the reason book sales haven't slumped like magazine sales have or taken the free-fall that newspapers have in the last few years is because the printed book, particularly the novel, is probably the perfect medium for the experience of reading.
A word about reading: it is more than simply consuming text. You're consuming text right now, but are you reading? The practice of reading, especially of reading fiction, has as much to do with imagining as it does with comprehension. That's why literature persists as a cultural touchstone in the Youtube era. Electronic media have specific advantages: immediacy, collaboration, and connectivity. Novels operate on a longer timeline, so they have to be different.
I'd go so far as to say the folks who fear the demise of the novel are anxious about the end of an exceptional period in human history - a minor blip in the intellectual average - we know as literacy. Literacy is a bit of misnomer, since it isn't the ability to comprehend text that's at risk, but rather a widely held fluency in the language of the written word which affects societies in some unexpected ways.
The NZBC ad above emphasizes the connection between the book as a material object and its ability to engage the imagination and produce entire worlds. It addresses the anatomy of the printed book as a medium in its spectral, ghostly sense. Books perform things for us when we read them. We get inside heads that aren't "real", but are inseparable from the subjective reality of their narrators. The book, so unassuming and invisible as a medium will probably be around a long, long time even with the Kindle clawing at the market-share. I think that because the book has already proven to be a persistent medium while other print media have languished.
Next Wednesday Dec. 2 marks the open house of OPUS. According to the promoters: It is centrally located on top of Pizza Pizza downtown Kitchener on the corner of Gaukel & King St. It overlooks Kitchener City Hall, is bright, spacious, modern & contemporary. (Where Frequency was. Whatever Frequency was...)
I am told to expect a warm, inviting atmosphere, interactive oyster shucking bar, appetizers, treats, complimentary gifts and tons of samplings from our brand new catering menu made fresh by our new Executive Chef, Tim Halley
Pretty excited to check it out I must admit. Will take photes.
Is it me, or is the irony of the Polar Bear as the monster mascot of environmentalism passed its expiration date? Animals in advertising reach us on a very basic level, I think. But it's possible that the animals with which we identify the most are the ones that remind of us ourselves... the comic clown of the lesser apes, the moony eyes of baby seals, or the chatty dolphin are easily commercialized symbols because they're non-threatening and there's something primal and appealing about them.
Polar bears, as majestic and vulnerable as they are, are terrifying. Why haven't environmental organization picked up on the fact that if you don't already understand the issues of global climate change, felling a monster in dramatic fashion isn't going to help with the uptake of the real issue? Now, an actual polar bear corpse on a London street might be more jarring and affective, but I wonder if the metaphorical purchase of these bears as victims is culturally specific and, as such, lost on urban Europeans.
Tony Bianco's design for the twonie's 10th anniversary in 2000
depicts the passing on of knowledge from one generation to the next.
This image is familiar and germane to Canadians who are familiar with
theecological niche of these animals.
I think Canadians (maybe some Russians too) are predisposed to revere the creatures of the far north because our national mythology is tied up with these animals, but do images of polar bears resonate with European or American audiences? How about Chinese or East Indian? Is it enough that the white bear is already the poster-beast for global warming, or should campaigns like these be re-tooled to convey the human cost of greenhouse emissions.
“Science and technology multiply around us. To an increasing extend they dictate the languages in which we speak and think. Either we use those languages or we remain mute”. JG Ballard
"The Web is nothing more and nothing less than what the World has always been: unvisited and unfriendly territories that are gradually transformed into a domestic landscape. From the Alps to the Japanese garden, this is the scenario: the illusory promise of order and system. But still, the simple rocks and sand in the well-arranged composition of a Japanese garden, for a better-trained intellect, are black holes and chaos.
The Web came from this chaos; in a certain way it came directly out of the Trojan Horse described in Homer’s Iliad and now we are all Ulysses, lost in the ocean all over again. But we are not traveling alone: there is a special spirit that helps us navigate and that is the spirit of Telic.
Telic is our relationship with the tools that help us to design the World and to see things in a perspective. It is in mobile phones and computers, but it’s even in the way our houses and clothes are made. Our times are Telic."
Read this essay this morning by Greek Painter Miltos Manetas. Far out there (or is it?) but definitely an interesting read. I suggest he dive right into the Science Fiction world.
In case you thought thought there was a statute of limitations on merchandising (I don't know why anyone would), think again. And then one more time.
I received a transmission from flavorwire not long ago, in a galaxy pretty close to this one that the merch for Star Wars' 30th anniversary is coming to a spaceport near you. Seriously though, check out these turbo-nerd hoodies from Marc Ecko:
Legit.
And it raises a few points about the power of brands and the effectiveness of brand pairing. Even those of you who aren't Star Wars aficionados should be able to appreciate the design of this line; and stardorks who don't care about Ecko's logo appeal (ie.: me) can get behind their amazing limited editions that pick up on marketed-to-men brands like Playboy, KISS, and Halo.
Associating one brand with another, seemingly unrelated brand, can strengthen both and produce some very sexy results - yes, I mean sexy. Star Wars isn't sexy, but Marc Ecko Cut & Sew is. By associating these two brands, Ecko gains credibility with a specific market segment and George Lucas gets the sexiest notch yet on his proverbial bedpost (next to the Princess Leia gold bikini of course). Both these brands were already doing just fine, but a little creative pairing expands their respective corporate image and undoubtedly increases revenue for both parties. And now we can dress like Imperial Stormtroopers without having to endure the derisive laughter of the girl I had a crush on in grade 11.
